Learning outcomes:
The student is a competent expert in the field of international marketing management and is able to
- analyze managerial challenges in the international marketing environment
- develop international marketing-related strategies
- critically evaluate international marketing-related strategies and their implementation
The student is competent in applied business research and is able to
- systematically analyze discipline-related research problems
- draw well justified conclusions and analytically discuss the implications of produced research results
The student has competence
in responsible business and
- has a profound understanding on the discipline-specific responsibility issues
- is able to critically evaluate consequences of business decisions from a responsibility perspective
The student demonstrates competencies in academic and professional communications skills and is capable of:
- producing well-argued written reports according to the principles for good scientific conduct
- providing convincing and professional presentations
The student shows a market-oriented, global, entrepreneurial and sustainable mindset