Osaamistavoitteet:
The student is a competent expert in the field of international marketing management and is able to
- analyze managerial challenges in the international marketing environment
- develop international marketing-related strategies
- critically evaluate international marketing-related strategies and their implementation
The student is competent in applied business research and is able to
- systematically analyze discipline-related research problems
- draw well justified conclusions and analytically discuss the implications of produced research results
- produce an academic research report according to the principles for good scientific conduct
The student is able to apply relevant business skills.
The student has a profound understanding on the discipline-specific responsibility issues and is able to critically evaluate consequences of business decisions from a responsibility perspective
The student demonstrates competencies in teamwork and
- is an effective team member and capable at solving problems in teams
- has good collaboration and interpersonal communication skills
The student shows a market-oriented, global, entrepreneurial and sustainable mindset.